Description of the video
90-95% reduction on average in nine toxic substances*
Reduced risk product
Ploom X is [our latest / an innovative] heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.90-95% reduction
Ploom X shows, on average, a 90-95% reduction in the levels of nine constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.No tobacco product is safe
This does not mean that use of Ploom X is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.
*Based on machine-measured data comparing nine harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X.
90-95% reduction on average in nine toxic substances*
Reduced risk product
Ploom X is [our latest / an innovative] heated tobacco product which we believe has strong potential as a reduced-risk product compared to smoking cigarettes.90-95% reduction
Ploom X shows, on average, a 90-95% reduction in the levels of nine constituents recommended by the World Health Organization (WHO) for reduction in cigarette smoke.No tobacco product is safe
This does not mean that use of Ploom X is safe or eliminates health or addiction risks associated with tobacco use. No tobacco product is safe.
*Based on machine-measured data comparing nine harmful constituents recommended for reduction in cigarette smoke by the WHO measured in smoke of a standard reference cigarette (1R6F) and the vapor from Ploom X.
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